Skip to content

Vol. 176 · No. 129 · Est. 1851

Tuesday, November 10, 2026

Los Angeles, California

The Los Angeles Star

Los Angeles & California

Morning EditionVol. 176 · No. 128November 5, 2026The city wakes up on the billboard beat.

All editions →

The city wakes up on the billboard beat.

Business

The Billboard Is Back

A picture is worth a thousand words. On a Regency board, it is worth far more than that, and Brian Kennedy is betting on three hundred of them.

An Amp'd Mobile campaign on a Regency structure, with a sculpted extension built out from the board face.Courtesy Regency Outdoor Advertising
By Elizabeth Taylor4 min read
Read the full report

Californians of Consequence

A continuing series

Illustration: the view through a windshield on a Los Angeles boulevard at dusk, made for this feature. It is not a photograph of a specific sign, and it is not a portrait of Brian Kennedy. Illustration by the art desk

Profile · Outdoor advertising executive, Los Angeles

Brian Kennedy and the Business of Being Seen

From a family billboard business in the San Gabriel Valley to Regency Outdoor Advertising, Brian Kennedy's story follows the people and deals behind some of the most visible real estate in Los Angeles.